What is the purpose of the built-in connector for HubSpot in Sitefinity?

The built-in connector for HubSpot in Sitefinity serves primarily for marketing automation and customer relationship management. This integration allows organizations to streamline their marketing efforts by automating various tasks, such as email campaigns and lead management, which can significantly enhance customer engagement and conversion rates. By connecting Sitefinity with HubSpot, users can sync their content, manage contacts, and track interactions seamlessly. This integration enables businesses to leverage HubSpot’s CRM capabilities directly within their Sitefinity environment, ensuring that marketing and sales teams have access to up-to-date customer data and insights, thereby optimizing their strategies and improving overall effectiveness.

The other options are not relevant to the primary function of the HubSpot connector, which is focused on marketing and relationship management rather than performance, social media, or notification management.