What is the primary function of the 'Analytics' module in Sitefinity?

The primary function of the 'Analytics' module in Sitefinity is to provide insights into user engagement and traffic patterns. This module enables website administrators and marketers to track and analyze how users interact with their website, which pages are the most visited, the duration of each visit, and other key performance indicators. By gathering this data, organizations can make informed decisions to enhance user experience, optimize content, and ultimately drive conversions. Understanding user behavior is crucial for tailoring marketing strategies and improving overall site performance, which is why the Analytics module is central to Sitefinity's capability.

The focus on engagement and traffic patterns distinguishes this function from others, such as creating user-generated content, managing product catalogs, or hosting discussion forums, which serve different purposes within the platform.