What is the main benefit of SEO features in Sitefinity?

The main benefit of SEO features in Sitefinity is enhancing visibility and traffic to the site. Effective SEO strategies help ensure that a website ranks higher in search engine results, making it more likely for potential visitors to discover the site. By optimizing various elements such as metadata, URLs, and content, Sitefinity allows users to implement best practices that improve search engine rankings. This increased visibility can lead to higher traffic as more users find and click on the website when searching for relevant information.

While other options may represent important aspects of site management, they do not directly relate to the fundamental purpose of SEO. For example, while having an increased number of page designs can improve the aesthetics of a site, it does not inherently influence how well the site performs in search rankings. Similarly, decreasing load time and merging duplicate pages contribute to user experience and site organization but aren’t specific benefits of SEO features. The primary purpose of SEO in Sitefinity is focused on driving traffic and visibility in search engine results.