What is a benefit of using Sitefinity's built-in analytics?

Using Sitefinity's built-in analytics allows organizations to gain valuable insights into user engagement, which is crucial for improving both website performance and user experience. By analyzing user behavior, businesses can understand which content resonates most with their audience, how users navigate through the site, and where potential bottlenecks occur in their journey. This information enables data-driven decisions that can enhance marketing strategies, tailor content to user needs, and optimize the site's overall usability.

While other options might touch on related benefits, they do not capture the core advantage of built-in analytics, which is to provide a comprehensive view of user interaction with the website. Understanding user engagement is key to making informed improvements that drive conversions and customer satisfaction.