What feature does Sitefinity use to provide personalized content delivery?

Sitefinity utilizes user interactions to deliver personalized content effectively. This feature allows the platform to track and analyze the behaviors and preferences of individual users, such as their page views, clicks, and engagement with specific content. By leveraging this data, Sitefinity can tailor content to meet the specific needs and interests of users, enhancing their experience and engagement with the website.

Personalization based on user interactions can include displaying relevant articles, product recommendations, or targeted offers that align with the user’s previous behavior and preferences. This approach promotes a more relevant and engaging interaction with the website, ultimately leading to better conversion rates and user satisfaction.

In contrast, the other options do not directly focus on personalization through user data. User testing refers to evaluating a website's usability, market research relates to gathering information about target audiences, and keyword tracking is associated with SEO strategies rather than tailoring user experiences. These aspects contribute to overall site effectiveness, but they do not specifically enable the dynamic personalization capabilities that user interactions provide in Sitefinity.